The Book of Business Awesome / The Book of Business UnAwesome

The Book of Business Awesome / The Book of Business UnAwesome
By:"Scott Stratten","Alison Kramer"
Published on 2012-07-17 by John Wiley & Sons

UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do. Key concepts include the power of peripheral referrals and how to create content for your \

This Book was ranked 17 by Google Books for keyword business.